01 — Agency
The Initial
The Initial is a CRO agency that helps ambitious teams build in-house experimentation programs. Rather than just running tests for you, we set up the process, tooling and culture so your team owns experimentation end-to-end. We help teach, onboard and install the capability of Experimentation.
We work with product, marketing and growth teams for brands that do $100M+ that want experimentation to become a durable in-house capability, not a dependency on outside consultants.
Visit the-initial.com →
02 — Writing
Books
Alongside The Initial, I have written litary novels and given writing courses. My work has been covered in Dutch media and is nominated for national prizes many times. This website used to be the place for poetry, writing and online writing courses, but since running the CRO & Experimentation agency has become a big responsiblity I had to pause this.
You can read more about my background and publications on Wikipedia.
You can read more about my background and publications on Wikipedia.
Read on Wikipedia →
