01 — Agency
The Initial
The Initial is a CRO agency that helps ambitious teams build in-house experimentation programs. Rather than just running tests for you, we set up the process, tooling and culture so your team owns experimentation end-to-end. We help teach, onboard and install the capability of Experimentation.
We work with product, marketing and growth teams for brands that do $100M+ that want experimentation to become a durable in-house capability, not a dependency on outside consultants.
Visit the-initial.com